Meta tags are essential snippets of HTML that provide information about a webpage to search engines and visitors. They directly influence SEO rankings and improve click-through rates (CTR).
The title tag defines the headline of a webpage. Search engines use it to understand page content and show it as the main link in search results.
Best Practice: Keep it under 60 characters and include your target keywords naturally.
A meta description summarizes the page content and encourages users to click your link.
Best Practice: Keep it under 160 characters and make it compelling with a call to action.
This tag tells search engines how to crawl and index your page. Common values include:
The canonical tag helps avoid duplicate content issues by showing the preferred page version.
Example:
<link rel="canonical" href="https://example.com/preferred-url">
These tags improve how your content appears when shared on social media platforms like Facebook, LinkedIn, and Twitter, boosting engagement.
Yes! While some meta tags (like meta keywords) are outdated, others such as title tags, meta descriptions, and canonical tags remain critical for rankings, visibility, and user engagement.
