Alt attributes, often called "alt text," may seem like a minor detail, but they play a crucial role in website accessibility and search engine optimization (SEO). Using them effectively improves usability, rankings, and inclusivity for all visitors.
Here’s why alt attributes matter and how to optimize them for lasting impact.
Alt attributes are short HTML descriptions added to website images. They provide context to search engines and make content accessible to people using screen readers.
For example:
<img src="example.jpg" alt="A scenic view of mountains during sunset">Alt text allows visually impaired users to understand images via screen readers. This promotes inclusivity and aligns with WCAG accessibility standards.
Search engines cannot see images but can read alt text. Optimized attributes with relevant keywords boost visibility in search results and increase traffic.
When images don’t load, alt text ensures users still receive the message, keeping the page experience smooth.
Alt attributes provide clear descriptions that AI-driven tools and voice search technologies rely on for accurate answers.
alt="" for purely visual elements.Alt text strengthens your SEO strategy by improving:
Alt attributes are simple yet powerful. By writing them clearly, concisely, and strategically, you create a more inclusive web while boosting SEO performance.
👉 Start adding optimized alt text today and watch your accessibility and rankings improve!
