A 404 error, also known as "Page Not Found," is one of the most common issues users encounter on a website. While a few 404 errors won’t harm your site, too many can negatively impact user experience and SEO rankings. In this guide, we’ll explore how to identify and fix 404 errors effectively.
Before fixing them, it’s important to understand why 404 errors occur. Some common causes include:
To fix 404 errors, you need to identify them first. Here are some effective ways to do so:
If a page has been removed or its URL has changed, set up a 301 redirect to a relevant page. This helps retain SEO value and guides users to useful content.
Broken links can create multiple 404 errors. Regularly audit your site’s links and update or remove broken ones. Learn more about The Importance of Link Building in SEO.
If the page was removed by mistake or still holds value, consider restoring it. Ensure it contains updated content to keep it useful for visitors.
A custom 404 page can keep visitors engaged. Include helpful links, a search bar, or navigation options to guide them back to useful content.
Regular site maintenance prevents recurring 404 errors. Use automated tools and set up alerts for broken links or missing pages.
404 errors are just one of many HTTP status codes that impact website performance. To get a full grasp of how these codes affect SEO, check out our guide on Understanding HTTP Status Codes.
By proactively fixing 404 errors and maintaining your website, you can enhance user experience, boost search engine rankings, and ensure smooth navigation for your visitors.
Instagram