Meta tags are snippets of HTML code that provide information about a webpage to search engines and website visitors. They play a crucial role in SEO by influencing search engine rankings and improving click-through rates (CTR).
The title tag defines the title of a webpage. Search engines use it to understand page content and display it as a clickable headline in search results.
Best Practice: Keep it under 60 characters and include primary keywords naturally.
A well-crafted meta description summarizes the page content and encourages users to click.
Best Practice: Keep it under 160 characters with a compelling call to action.
This tag controls how search engines crawl and index your pages. Common values include:
It helps prevent duplicate content issues by pointing search engines to the preferred version of a page.
Example:
<link rel="canonical" href="https://example.com/preferred-url">
These tags control how content appears when shared on social media, improving visibility on platforms like Facebook, LinkedIn, and Twitter.
Yes! While some meta tags (like the meta keywords tag) have lost value, others like title tags, meta descriptions, and canonical tags are still essential for better rankings and user engagement.
